Who We Are
Rainbow Asset Ltd. and Metro Alliance Ltd. have opened up a wide world of imported premium snack, breakfast, confectionery, beverage and other FMCG brands that gratify the tastes of Hong Kong and Macau consumers. With over a decade of experience in managing brands, demand marketing, sell-in, and full supply chain solution, our expert team ensures maximum penetration into the market through both independent as well as chain retail & food service outlets, along with sustainable brand growth.
Our Regional Coverage
Rainbow & Metro are part of a network of brand marketing, sales and distribution companies. Our reach includes another company in Hong Kong named Olivier Pacific, in Australia with Manassen Foods, New Zealand with Hutchinsons, and in Shanghai with Qinzhou.
KEY GROCERY SUPPLIER TO SHANGHAI REGION
Market reach: Shanghai
Portfolio: Mass Market Grocery products
End customers: Chain and independent supermarkets, wholesale distributors, e-commerce, >300 customers
Our Value
We foster an environment that encourages open debate, ingenuity, boldness and considered risk-taking. We support creative thinking to solve problems, provide solutions, and introduce new and exciting ideas to product lines, business models, processes and strategies.
Our employees can trust what we say and what we do. We understand that we are the torchbearers for our company's reputation and we take full responsibility and accountability for upholding it.
As a company that sources supplies from around the world, manufactures and operates in Australia and New Zealand, and has a growing focus on Asia, diversity is fundamental to our business success. It enables us to understand the market and our consumers better, and operate more effectively in a global marketplace.
We make decisions in our employees' best interests, negotiate proactively on their behalf and support them in their growth and successes.
We set a high standard and challenge ourselves to succeed. We achieve this by believing in ourselves, working hard, demonstrating leadership at all levels, and concentrating on actions and activities that deliver on our aspirations.
By staying true to our original objective - ensuring we have the right people in the right roles, providing adequate training and constantly improving our procedures, processes and systems - we are able to build a strong, united workforce.
Founded in 1993 as one of the leading value added marketing and distribution service partners to FMCG and gourmet food company, focus on global sourcing network to bring quality & premium brands to the market. We accelerate product market reach through effective marketing and sustainable brand growth strategies to achieve success.
Founded in 2004 as a FMCG management & distribution company specialized in brand development and channel penetration, focus on main streamed products especially but not limited to food & beverage. We accelerate product market reach through effective marketing and sustainable brand growth strategies to achieve success.
Rainbow Asset Ltd. and Metro Alliance Ltd. have opened up a wide world of imported premium snack, breakfast, confectionery, beverage and other FMCG brands that gratify the tastes of Hong Kong and Macau consumers. With over a decade of experience in managing brands, demand marketing, sell-in, and full supply chain solution, our expert team ensures maximum penetration into the market through both independent as well as chain retail & food service outlets, along with sustainable brand growth.
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