Rainbow Asset Limited at (852) 2898 3252 Metro Alliance Limited at (852) 2881 8518

ABOUT US

Rainbow Asset Ltd. and Metro Alliance Ltd. have opened up a wide world of imported premium snack, breakfast, confectionery, beverage and other FMCG brands that gratify the tastes of Hong Kong and Macau consumers. With over a decade of experience in managing brands, demand marketing, sell-in, and full supply chain solution, our expert team ensures maximum penetration into the market through both independent as well as chain retail & food service outlets, along with sustainable brand growth.

Rainbow & Metro are part of a network of brand marketing, sales and distribution companies. Our reach includes another company in Hong Kong named Olivier Pacific, in Australia with Manassen Foods, New Zealand with Hutchinsons, and in Shanghai with Qinzhou.

China
Qinzhou Trade
Hong Kong & Macau
Rainbow Asset
Hong Kong & Macau
Metro Alliance
Hong Kong & Macau
Oliver Pacific
Australia
Manassen Foods
New Zealand
Hutchinsons
Qinzhou Trade

KEY GROCERY SUPPLIER TO SHANGHAI REGION


Market reach: Shanghai
Portfolio: Mass Market Grocery products
End customers: Chain and independent supermarkets, wholesale distributors, e-commerce, >300 customers


http://qinzhoutrade.com.cn

 

Qinzhou Trade

KEY GROCERY SUPPLIER TO SHANGHAI REGION


Market reach: Shanghai
Portfolio: Mass Market Grocery products
End customers: Chain and independent supermarkets, wholesale distributors, e-commerce, >300 customers


http://qinzhoutrade.com.cn

 

Rainbow Asset

KEY FINE FOOD GROCERY SUPPLIER TO HONG KONG AND MACAU


Market reach: Hong Kong & Macau
Portfolio: High end Seasonal & Niche products
End customers: Chain and independent supermarkets, e-commerce, >100 customers

Metro Alliance

KEY GROCERY SUPPLIER TO HONG KONG AND MACAU


Market reach: Hong Kong & Macau
Portfolio: Mass Market Grocery products
End customers: Chain and independent supermarkets, wholesale distributors, e-commerce, >100 customers

Oliver Pacific

Market reach: Hong Kong & Macau
Portfolio: Fine Food Products
End customers: Food service and retail

https://www.olivierpacific.com

Manassen Foods

Market reach: Australia
Portfolio: Mass Market Grocery and chilled products
End customers: Chain and independent supermarkets, wholesale distributors, >1000 customers

 

http://manassen.com.au

 

Hutchinsons

TOP SUPPLIER OF BRANDED PRODUCTS TO THE NEW ZEALAND FOOD INDUSTRY


Market reach: New Zealand
Portfolio: Mass Market Grocery and chilled products
End customers: Chain and independent supermarkets, wholesale distributors, >500 customers


https://www.hutchinsons.co.nz/

 

Our Value

We foster an environment that encourages open debate, ingenuity, boldness and considered risk-taking. We support creative thinking to solve problems, provide solutions, and introduce new and exciting ideas to product lines, business models, processes and strategies.

Our employees can trust what we say and what we do. We understand that we are the torchbearers for our company's reputation and we take full responsibility and accountability for upholding it.

As a company that sources supplies from around the world, manufactures and operates in Australia and New Zealand, and has a growing focus on Asia, diversity is fundamental to our business success. It enables us to understand the market and our consumers better, and operate more effectively in a global marketplace.

We make decisions in our employees' best interests, negotiate proactively on their behalf and support them in their growth and successes.

We set a high standard and challenge ourselves to succeed. We achieve this by believing in ourselves, working hard, demonstrating leadership at all levels, and concentrating on actions and activities that deliver on our aspirations.

By staying true to our original objective - ensuring we have the right people in the right roles, providing adequate training and constantly improving our procedures, processes and systems - we are able to build a strong, united workforce.